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1. Just Thinking ....
2. Article ... "Push
or Pull - Why People Buy"
By Joe Robson
3. Article ...
"10 Basic
Copywriting Guidelines For Newbies"
By Joe Robson
4. Article .....
"Do You Want To Sell More?
Then Stop Trying To Be Everything To Everybody!"
By Eric Graham
5. Article
... "5 Secrets of
Successful Copywriting"
By David Garfinkel,"
6. The Last Word
7. Your Subscription Details
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1. Just Thinking ....
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Hi there, how are you today?
I spent a great 3 days at the JV Alert Seminar in
Orlando a couple or so weeks ago.
Some great presentations and useable
information was absorbed by all. And I had the opportunity to meet up
face to face at last with some friends I have made via the Internet over
the years.
As I live in England, I don't get the chance to
attend many US seminars. But now that I have a second home here in
Florida that's changing!
I spent some quality time with two Copywriters of
considerable talent and reputation -
 Carl
Galletti and David Garfinkel, and we filmed an off-the-cuff conversation
with Sterling Valentine about the vital importance of writing great Copy
when organizing Joint Ventures.
( David's on the left, Carl's on the right, and
the ugly one in the center is a gate crasher:-)
I'm meeting up with them again soon, as my wife
and I are flying out to the West coast in a few days, to enjoy a 3 week
driving tour around California and Nevada, which is where they both
live.
David also told me how excited he was about the
upcoming launch of his new Mega Copywriting Course named Breakthrough
Copywriting. In February 2005, David, Michel Fortin and a host
of other top Copywriters and marketers held a private, closed-door
seminar in Las Vegas.
They've been working overtime for a year to
produce the ultimate seminar on DVD. Well he has since very kindly sent
me a copy (a BIG box) and I'm totally spaced out with the quality and
massive amount of information and knowledge, both audio, video, and
written text it contains.
This is MUCH MUCH more than a "Copywriting Seminar."
David, Michel and the rest of the world-class team have, in my opinion,
put together the first program that can really knock down the barriers
between you and the money and success you want.
This mega course includes the down and dirty
streetwise talents of Copywriting Giants like Michel Fortin, Craig
Perrine, Carl Galletti, Mike Stewart, Matt Bacak, Brian Keith Voiles,
and some who insisted their names be kept secret.
To say I'm impressed is a gross understatement. In
fact this is the very FIRST high ticket item I have ever endorsed
in my 7 years online. I will confidently stick my neck out and say this
is the ULTIMATE DVD Copywriting Course that every experienced and
wannabe Copywriter should own. David is know as the World's Greatest
Copywriting Coach, and it says a lot for his immense talent when you see
Guru Copywriter Michel Fortin on film actually thanking David for
helping him to improve his skills.
I would recommend this to anyone who seriously
wants to learn how to write successful, profit pulling Sales Copy for
themselves, or to start their Copywriting career. The program will
not be officially released until April. Just a limited number of sets
are available on an invitation-only basis. But I've arranged with David
so you can at least have a "sneak peek."
http://tncinfo.com/breakthrough
If you can afford it - and even if you cannot -
get it!
--------------
Now here's a terrific and little known Swipe File Library
from Michael Senoff. It contains the famous ads of some of the
Copywriting legends of the past and present including Gary Halbert,
Brian Keith Voiles, Ben Suarez, Eugene Schwartz, Jay Abraham, John
Carlton, and Maxwell Sackhiem. You've even get ads from the great
Claude Hopkins. And what's even more amazing is that it's FREE!
http://www.hardtofindads.com/
And if you're short of some Headline inspiration,
the site reveals an incredible but overlooked modern Headline swipe
file!
---------------
While talking with some of the delegates at the JV
Alert seminar, at least 3 of them asked me the same question. The same
question I'm asked over and over again . ..
"Can I really make a substantial living if I
learn how to write great Copy?"
Yes. Yes. YES!
BUT, most of those starting out worry about how to
get clients to hire them. And it's difficult to generate the confidence
to get out there and speak with them face to face - or even by phone or
by email!
You do not need to my friend. You do NOT need to!
...
You don't have to become a GREAT Copywriter. Because
even as a GOOD Copywriter you can make a marvellous living by writing
the Sales Copy for your OWN Websites or Offline business!
Affiliated products, resell rights products,
re-branded private label products, or your own Unique products, will
generate substantial and ONGOING income for years to come IF you market
them with GOOD or GREAT Sales Copy!
And you will have very little competition. Because
the vast majority of people will never take the time, effort, and
cash investment needed to learn how to do it.
So if you REALLY want to earn a substantial living
online, learning how to write good Copy is the golden key that
will unlock the door to your financial freedom
DO IT!
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That's it, I'm gone!
Keep smilin':-)
Joe
P.S. If you're a beginner at the Copywriting game, and you're confused
and overwhelmed by all the advice, courses and gurus out there,
Click Here to grab this very heavily discounted Newbie
Copywriter's Video course. I'm determined that everyone should be
given the opportunity to start leaning this valuable and critical skill,
so I'm offering this to you for a very limited time for a token
$14.95
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2. Article ... "Push
or Pull - Why People Buy"
Joe Robson http://joerobson.com
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Do you know why your customers buy? Seems like a
pretty simple question, right? Not really, when you dig deeper under the
surface. How you answer is critical to the success of your business.
To begin, understand one simple fact: prospects and clients buy for
their reasons, not yours. They could care less about your company and
your mission statement or the long list of product features you so skilfully articulate.
They only care about what your offer provides them. They want the
benefit, the impact, the improvement, the comfort, or the security it
will deliver. Most small business marketing fails to address these
crucial client needs directly. Instead, they focus on the greatness of
their product, or service, or themselves, and miss what is really important.
Small business marketers are often their own worst enemies. Frequently,
they are not communicating on the buyer's level of motivation. They are
too busy figuring out how to "sell" the product than finding out the
reasons the client "buys".
The problem comes down to the marketing strategy that's employed. Are
you pushing your product or are you pulling tour customer through the
marketing process?
There is a very important distinction here. Since buyers only care about
their needs and take action for their personal reasons, why should they
pay attention to why you think your product is so great?
When you push your products, you are essentially telling the client
they should buy from you because of your reasons. With this self-centered
approach you often run into a stone wall of objections and delays.
Pushing the product forces them out of their comfort zone and places
unnecessary pressure on their decision making process. A relentless
assault of closing techniques pushes them away from a purchasing
decision on their terms.
Pulling a buyer through the purchasing process is much more effective.
When you pull you are leading them to the purchase like leading a horse
to water. You gently guide them through your features and benefits and
come to a decision on their terms. If they resist you have not educated
them enough with information to motivate them, or you haven't addressed
their objections sufficiently.
The buyer will only make a decision when they are comfortably satisfied
your offer has met all of their purchasing criteria. As a seller, you
must pull them through the process and always let them stay within the
limits of their comfort zone. It's by staying within these boundaries
that trust is established and a long term relationship is built with the
client.
Also remember that the purchasing process is completely rooted in the
perceptions of the buyer. They have ultimate control over the process,
not you. Your job as a marketer is to develop all your communications to
make them comfortable and lead them to the best outcome...purchasing
your product or service.
Always be aware of which method you are using - push or pull - and adapt
it to the buyer's personal reasons for purchasing. And you'll enjoy
continuous success
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Article by Joe Robson http://adcopywriting.com
To see what Joe's been up to lately visit him at http://joerobson.com
-----------------------------------------------------
..."Bullet Proof Your PC and Your Personal Information"
Stop the Information Hackers and Virus Spreaders in their tracks with "Joe Robson's PC and Internet Security Kit". You will
discover how to inexpensively and quickly protect your PC and your private information from scumbags, viruses, information
thieves and hackers.
http://newbieclub.com/security/
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3. Article ...
"10 Basic Copywriting Guidelines For Newbies"
Joe Robson
http://adcopywriting.com
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Ever find that some ads just don’t quite get to
pull as well as others? Maybe some flounder while others even failed
miserably. And you just seem to have a little difficulty figuring out
what works and what doesn’t.
OK, let's be honest - are you sometimes Gutted
because an ad has bombed?
Well, start counting. Here are some pointers on what makes good ad copy
work.
1. Compelling Headline – Look around. What grabs your attention
in today’s newspaper or main ezine headlines? Check the New York Times
and USA Today. Use buzzwords or whatever it takes. Reach out and grab
your targeted industry reader.
2. Sub-Structure –Readers today have tired eyes. The Internet and
email keep growing and cranking out more and more each day. So make your
copy appealing. Chop up your copy by using sub-headings and bullet
points. Don’t make people read endlessly to find major points.
3. Contact – People want to communicate and not just toss money
away. Offer a phone number with a human on the other end. Skip the
automated menus and elevator music. You don’t like it; your clients
don’t either. You are busy; so are they. Tune into THEIR needs.
4. Easy Ordering - Make it as easy and as seamless as possible
for your potential customers to BUY. Don't place any thing at all in
their way that may distract their focus from what you want them to do -
to click your BUY Button.
5. Free-something – People want free
samples, trials, bonuses or anything.
6. Price – Don’t shy away from showing your price – at least a range.
Don’t irritate readers and make them search. How much? Make it clear.
7. More info – Offer a place for people to learn more. Make the
reply email address a domain name with information, maybe a free ebook
or report with photos, testimonials, etc. In other words, don’t have
readers reply to info@hotmail.com; have them reply to new_report@your-site.com.
Be creative!
8. Ad Errors – Test your ad BEFORE it goes out. Do your links work? Does the phone number work? What does the voicemail
recording say on the phone? Does your mailto:email address work? Make sure to check details and look for spelling and grammar
errors.
9. Legibility – Can you read it? Is there so much content that
your ad is too tiny to read? Make sure to see a proof beforehand. Then
print it out and look it over.
10. Font – Don’t get fancy & use scripts that people can’t read.
Keep it simple!
In summary, before you rush to publish your next ad copy, count and see
how many good points you’ve covered. Put your copy to work and make it a
return on your investment.
Not a write off!
-----------------------------------------------------------------------
Article from Joe Robson. Joe's highly respected free
Copywriting tutorials site is at
http://adcopywriting.com See his staggeringly successful
Headline Writing Master Course at http://www.headlinecourse.com
---------------------------------------------------
Joe Robson's 'Headline Writing Master
Course' is an astonishing library of ebooks and audios from some of the
World's Very Best Copywriters and Marketers. You won't believe how much
explosive
information it holds until you read about it here .. http://www.headlinecourse.com
+++++++++++++++++++++++++++++++++++++++++++++++++++++
4. Article
..... "Do
You Want To Sell More? Then Stop Trying To Be Everything To Everybody!"
By Eric Graham
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I know you've heard this a thousand times, but
from the looks of things few businesses are following the advice'
Far too many businesses (online or offline) define their target market
as 'anyone with a pulse and a wallet.' (Not always in that order.)
You read their sales copy and it's the same old, walking on eggshells
'corporate speak', devoid of personality, writing to a group style, as
everyone else in their industry.
Sure. They're not going to eliminate any 'potential buyers'' But
there're not going to stand out from the crowd and get their message
noticed either!
You need to define your target customer as specifically as possible. You
should describe your customer in exacting detail. Not as a group, but as
an individual. Get a laser focused, clear and precise image in your mind
of one specific person. Know that persons sex, age, marital status,
wants, needs, educational background, psychographics, demographics,
geographics, technographics (level of technological sophistication),
understand their psychological motivations, hopes, fears' Everything!
And then (and only then) write your copy directly to that person. Craft
your message to your target customer in a one-on-one, person to person
style, keeping this focused image of who you are talking to clear in
your mind.
So' You've clearly defined your target customer. Great. Now you're ahead
of 95% of the business in your market.
Do you want to know how to jump ahead of the other 5%?
(This next tip is something that very few top marketers talk about' But
it just may be one of the most important activities you ever do for your
business.)
Clearly define who your customer IS NOT! Spell it out Write it down
Let the world know, exactly who you REFUSE to do business with.
Eliminate the freebie seekers, bargain hunters, complainers, whiners,
price shoppers, deadbeats and time leaches (Michel Fortin calls them
'Vampires'' I love that')
The first step in face to face selling is to qualify the prospect. So
I've never understood why so many businesses are afraid to do the same
thing when selling in print or on the computer screen. Cowards!
Guess what? An amazing thing happens when you 'take something away'. By
stating (unapologetically) in your copy that 'This offer IS NOT for
everybody'', ''only a select, elite few will qualify'', ''unless you
meet the following qualifications, you can't beg us to let you buy
this'', something magical takes place in the sales process.
The dynamic changes, from YOU trying to convince the PROSPECT that they
need your product' to the PROSPECT trying to convince YOU that they are
qualified to buy what you are offering.
So, stop worrying about eliminating part of your potential market by
only focusing on your 'ideal customer', the ones you eliminate wouldn't
have bought from you anyway. And by adding a bit of 'posture' to your
copy, your conversion rates with your REAL market will skyrocket.
Just remember this'
If you try to be 'everything to everybody', you will end up being
'nothing to nobody'.
About the Author
Eric Graham is the CEO of several successful
online companies. Internationally recognized as a top authority on
eCommerce, Website Conversion & Internet Marketing, he's an in-demand
speaker & consultant. Get expert tips, advice, news and commentary on
improving conversion rates, split testing, web usability, copywriting,
internet marketing and more. Just visit Eric's popular Blog:
http://www.conversiondoctor.com/conversion-blog/
-----------------------------------------
"Confessions
Of A Website Copywriter"
The
First 'Complete Guide' to Creating Website Sales Letters
That Sell Like Nothing You've Seen Before!
"Reveals
More Than MYWS"...
Dan Thies
Click Here NOW!
++++++++++++++++++++++++++++++++++++++++
5. Article
... "5
Secrets of Successful Copywriting"
By David Garfinkel,"
++++++++++++++++++++++++++++++++++++++++
Would you like your sales to go through the roof?
Of course you would. Who wouldn't?
I have found five secret "keys" that dramatically improve the
money-making ability of just about ANY sales message.
This discovery came from writing hundreds of successful sales messages
myself, and helping thousands of other people improve their own skills
at writing successful advertising sales copy.
I've also found every time someone else gets better results from what I
have taught them, my own life improves. With that in mind, here are the
five secret "keys" for you to use and profit from:
SECRET 1: Focus your advertising sales copy on ACTION.
Begin by getting crystal-clear on the action you want your prospect to
take. If it's to buy, then keep that in mind as you write. Also, write
in an "action" frame of mind. That means use action words: walk, run,
reach, touch, grab, pull, put in your pocket.
Here's another action secret. In your imagination, figure out how to
move obstacles out of the way, so your prospect's clear path to action
is unobstructed and easy to follow. And make it easy for your prospects
to take the action you want them to take.
SECRET 2: Don't sell your product!
I know that sounds contrary to common sense. But I promise you will make
far more sales if you visualize your product as a SOLUTION to your
prospect's most pressing problem? or picture your product as the way to
make the prospect's fondest DREAM come true? or even describe your
product as the answer to becoming the PERSON the prospect most wants to
be.
Examples:
- Solution to problem: "Tired of copy that doesn't close? With our
system, you'll be writing killer copy every time!"
- Dream come true: "Here's how to create a Web site that makes money for
you every single day!"
- Become the person: "How would you like to become one of the High
Earners on the Web?"
SECRET 3: Provide proof of your promises.
Beginning copywriters need to face this fact, and experienced
copywriters need to be reminded:
No one is going to believe a single word you write.
Until you provide proof, that is.
Types of proof that work include simple facts that back up your promise;
testimonials showing how your product actually did for someone what you
say it can do for the prospect; reasons why your product can do what you
say it can do; case studies showing results; and a summary of your own
track record, showing you know what you're talking about.
SECRET 4: Let your critics go wild.
Did you know that really good copy gets as many "thumbs down" as it gets
"thumbs up?"
It's true. Here's why:
Really good copy spurs EMOTIONS in the people who read it. Some of those
people - the ones who want what you have - will experience the emotions
of desire and excitement.
But at the same time, other people - those who DON'T want what you're
offering - may find that your provocative copy stirs feelings of
distrust, discomfort, even outrage!
Don't worry about it! As long as your copy is legal and ethical, it
doesn't matter whether everyone likes it or not. You don't need or want
the approval of people who wouldn't buy from you anyway.
Remember: If you're making sales, those sales are the only compliments
you should be looking for.
SECRET 5: Tell it like it is.
Notice: I didn't say WRITE it like it is. I said TELL it like it is!
What's the difference?
It's simple. I'm telling you to write copy the same way you would talk
about what you're selling when your intention and confidence is high,
and you're excited!
You can even record yourself making a live, spoken sales pitch;
transcribe it; edit it; and use the transcript as some of your hottest
sales copy.
You see, great advertising sales copy is nothing more than a red-hot
sales presentation in written form. The more your copy reads like you're
having a live, high-energy conversation with your prospect, the better
your chances will be of long-lasting sales success!
-----------------------------------------------------------
David Garfinkel is well known as "the world's
greatest copywriting coach." He has written sales letters, ads and Web
sites that have brought in millions of dollars, and, just as important,
he has helped thousands of other people learn to do the same for
themselves. David is the man behind the mega Copywriting Course called
Breakthrough Copywriting at
http://tncinfo.com/breakthrough
-----------------------------------------------------------
"Top Quality
Resources"
"How To Make A Bundle With Reprint Rights?"
'Joe Robson's Reprint Rights Course' is a huge library of
information and audios which he used himself to create an EXTRA
$64,700 last year. In fact the course itself was put together
using the SAME information. It sold over 600 copies in 12 days!
http://reprintrightscourse.com
==========
Some great discounts and free deals here ... http://joesdeals.com
==========
My tip the other week in one of my other
newsletters encouraged hundreds to subscribe to the free Affiliate
Training Course, and nearly 200 to subsequently join the site for just
ONE dollar! A definite 5 star rating from me whether your a Newbie or a
Pro
http://tncinfo.com/affiliate-classroom
==========
Newly Updated FREE Netwriting Masters Course. Want to sell more? Write better?
mailto:wordstwms@sitesell.net
_____________________
Is this really the
Bible of Copywriting for the Web?
By Joe Robson and Ken Evoy
Click Here to Decide
_____________________
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6. "The Last Word"
--------------------------------
"It is with words as with
sunbeams, the more they are condensed, the deeper they burn."
.................... Robert Southey
"Handle them carefully, for words have more power than atom
bombs."
....................Pearl Strachan ---------------------------------
7. "Your Subscription Details"
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