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1. Just Thinking
2. Article ... "One Word Paragraphs Are Potent"
by Joe Robson
3. Kwik Tip .... "Who Are You?"
4. Article ..."Creating Websites That Actually Make
Money!" by Jim
Edwards
5. The Last Word
6. Your Subscription Details
Articles can be reprinted in their entirety, providing the author's
resource details are kept intact.
_________________________
Hi, Joe Robson here again:-)
I have a confession to make.
Having been 'in the business' for more years than I care to remember, I am very cynical about methods that claim to produce
'instant' sales copy of any kind.
But I try - even force myself - to look at any new ideas that come on to the market.
In the past 6 months I have purchased 2 sales letter software products that turned out to be absolutely awful - even criminal.
But last week I was persuaded by a very good friend and successful Internet marketer, to buy a piece of software that
claimed to create top quality 'instant' headlines. Yep, software that does better than most humans. Gimme a break!
But I did.
And it absolutely blew my socks off!
Within 2 minutes of opening it up I was totally hooked. It was so easy to use, and produced such terrific quality headlines I just
*knew* that someone had finally done it. Yes, I had to do a little bit of tweaking - they even made that easy for me - but I
produced headlines in a matter of minutes, instead of the agonizing hours I usually spend. And powerful headlines at that!
How they've done it I don't know, and don't care. But I was so
knocked out by it I immediately contacted the author and bought a
publishing license. And I did so knowing that, as a professional
Copywriter, I was putting my reputation at risk by doing so. But I'm confident it's safe:-)
What the author hasn't realized is that it can also create excellent sub heads, email signatures, ezine ads and classifieds
too. As well as envelope teaser copy and post card ads.
See what you think. I've created a site for it and used the software to create the headlines for the Sales Page, just to
illustrate how powerful it can be. I'm convinced that when you try it, you'll be as gob smacked as I was - and still am! It's at
http://headlinewriter.com
-------------
I recently gave an online interview to that very successful
marketer and friend, Jim Daniels. I'm not partial to giving interviews, but Jim is such a successful and honest guy, I agreed
without hesitation. If you're interested you can read it at http://adcopywriting.com/jdinterview.htm
I hope you find this month's articles and tips of value. So let's get on with it shall we?
Best wishes, and
Keep smilin',
Joe.
PS. Before you go any further, take a look at the headline writer, and try it out for yourself. It staggered me, and when
you use it, I'm convinced it will do the same to you. It's at http://headlinewriter.com
-------------------------
2. Article ... "One Word Paragraphs Are Potent"
By Joe Robson http://adcopywriting.com
-------------------------
Making maximum use of 'white space' in Sales Copy is essential to
the success of any sales message. Because there's nothing more
boring than trying to wade through long rambling lines of unbroken text on a Website. Large blocks of words and sentences
are almost certain to remain unread.
That's a fact.
So after finishing your Copy, examine the length of your paragraphs and see if you can cut them in two - or three. You'll
find they are much easier to read.
But I'm not advocating that every paragraph should be short - far from it. Try to vary the lengths, otherwise your page will look
more like a report than a message.
But here's a potent tool ...
Sometimes you can create more impact to your message by using
just a single sentence - or even a single word - in place of a paragraph.
Great actors make use of a pause in a line of dialogue to
magnificent effect. Great public speakers do the same. And using just a single word or 2-3 word sentence in your copy, separated
by a line of white space above and below, can sometimes add more power and impact to your message than a 6 line paragraph.
Much more.
And using repetition can also add tremendous punch to your message, just like the experienced public speakers. You see ...
It's not the number of 'trigger words' that lead your reader to the Buy Button.
It's not the price of your product, that steers him to your order form.
And it's not just because he likes you, that he's willing to 'take a chance' with his credit card.
Far from it.
It's the amount of emotion he feels when reading your Copy.
It's how much adrenaline you can pump into his veins.
It's how many times you can strike the right nerve, and ring the right bells, that makes him identify with your message. And very
often you can do that with just a well placed, solitary ...
Word!
Try it.
~~~~~~~~~~~~~~~~~~~~~~~~~
Joe Robson is co-author of Make Your Words Sell with Ken Evoy
http://words.sitesell.com/myws/
and owns The Newbie Club at
http://newbieclub.com His universally respected Copywriting
tutorials Website is at http://adcopywriting.com
~~~~~~~~~~~~~~~~~~~~~~~~~
--------------------------------
3. Kwik Tip .... "Who Are You?"
--------------------------------
I don't know about you, but when someone offers me information
and advice in their newsletter, I like to know who he/she is, before I can decide whether to trust it or not.
Sometimes I may receive a newsletter a week - even 3 weeks - after I subscribed to it, but can't remember doing so.
But many ezine publishers do not tell me their name.
Why, I don't know. But if you fall into that trap, please remember that gaining your potential customer's trust is vital on
the Internet - even more important than offline.
So if you want me and your other readers to trust you - and eventually buy from you - the least you can do is tell me who you
are. Not just your company name or your Website URL but your
name.
My Mom taught me never to trust a stranger!
--------------------
Quote by Joe Robson ..
I learned more about Internet Marketing - real in the trenches
profitable stuff - from this incredible book, than I have from
any other book I own. Amazing! http://tncinfo.com/truth.htm
--------------------------------
4 Article ..."Creating Websites That Actually Make Money!"
(c) Jim Edwards. All Rights reserved
http://www.thenetreporter.com
--------------------------------
Not a week goes by that half a dozen people don't ask me
what separates a great, money-making website from a bad one.
In response, I surveyed of a number of different websites,
large and small, to find what they share in common to make
them so successful.
With few exceptions, every extraordinarily great website
contained the following elements.
~ Testimonials
Every great website has testimonials from satisfied
customers. These testimonials help set the potential
customer's mind at ease that the products or services sold
online will perform as promised.
Truly great testimonials not only endorse the product, but
clearly state how the product increased sales, saved money,
or benefited previous buyers in very specific and tangible
ways.
Testimonials should present real benefits others can readily
identify with, understand and, more importantly, want those
same results for themselves!
~ Headlines
Headlines capture visitors' attention and get them involved
in the website.
How do you read the newspaper?
If you read like most people the headlines first catch your
attention and determine whether you'll actually read a
story.
Similarly headlines on a website determine whether visitors
get involved in the information or surf away never to
return.
My own experience has shown that the proper headlines can
easily and quickly double, triple, or even quadruple a
website's sales almost overnight.
~ Bullets
Bullets communicate various and subtle bits of information
about a product or service without making readers plow
through paragraphs of information to get to the meat of a
website's offering.
Bullets arouse interest, build excitement and convey a lot
of information very quickly to time-starved web surfers.
~ Bonuses
Every great website offers bonuses to people who buy, apply
or fill out a form.
Nothing induces someone to do business with you online like
offering them something extra for taking the action you
want.
Offering a bonus report, tape, extended membership, extra
quantities of product at a deep discount, coupons, or just
about anything makes people more willing to go ahead with
the purchase decision.
~ Guarantees
Everyone takes a risk whenever they buy anything from
anyone.
The risk centers on whether or not the product or service
will perform as promised. In a retail store most people feel
pretty confident the store will still exist if they need to
make a return or exchange in a few days.
On the web, however, that risk in making a purchase seems
much higher than in the 'offline' world.
Every great website makes a point of specifically telling
customers about their return policy and truly exceptional
sites offer 100%, no-questions-asked, money-back guarantees.
People rarely take advantage of such guarantees and I have
personally seen a website's sales increase by 45% just by
extending the guarantee period an additional 30 days.
~ Phone numbers
Every great website has a phone number with a real live
human being on the other end who can answer questions and
provide product support.
So there you have it!
With few exceptions this represents the formula for creating
or identifying a truly great website.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jim Edwards, author of numerous best-selling ebooks, earns
thousands in affiliate commissions every month! Jim has
developed "Affiliate Link Cloaker," the easy, FAST, safe way
to STOP affiliate link "hijackers"... Dead in their tracks!
Click Here => http://tncinfo.com/ebksecrets.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
--------- "Quality Freebies"
'Search Engine Primer' by Chuck McCullough has more valuable info
than many $30 ebooks. But this costs nothing! Download here ...
http://tncinfo.com/dl/seprimer.exe
Netwriting Masters Course
Want to sell more? Write better? mailto:wordstwms@sitesell.net
---------- "Resources I Use"
"Can You Really Make a Living on the Net?" YES, and you can find
out how right here with this complimentary 5 page guide ...
http://tncinfo.com/malo.htm
Very Highly recommended.
Over 150 quality ebooks and software programs for a one-time
payment of under $40 - and with resell rights? I've saved myself a fortune already at
http://tncinfo.com/freesoftware
Brilliant concept!
--------------------------------
5. "The Last Word"
--------------------------------
"To get the right word in the right place is a rare achievement.
To condense the diffused light of a page of thought into the
luminous flash of a single sentence, is worthy to rank as a prize
composition just by itself... Anybody can have ideas - the
difficulty is to express them without squandering a quire of
paper on an idea that ought to be reduced to one glittering
paragraph."
------- Mark Twain in a letter to Emeline Beach, 2/10/1868
---------------------------------
6. "Your Subscription Details"
---------------------------------
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PLEASE forward this newsletter to friend. Thank You:-)
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