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------- MENU 1. Just Thinking 2. Article... "Sell To Emotions - Not Logic" By Joe Robson 3. Article ... "Email Marketing How To" By Jim Daniels" 4. "Quality Resources I Use" 5. Article ... "Energize Your Sales Copy To Increase Sales" By Bob Leduc 6. The Last Word 7. Your Subscription Details All articles can be reprinted in their entirety, providing the author's resource details are kept intact. -------------------------------------- Hi, hope things are going well for you. I was just thinking ... can you tell me why so many newsletter owners publish testimonials for their newsletter in their own newsletter? I could be wrong, but I read a newsletter because I like it, and testimonials from other subscribers are meaningless. Unless I'm missing something:-) I've placed a few links ( Section 4) to quality Websites I frequent - perhaps you may find them of interest - or perhaps not! I followed a link from a newsletter article this week, which said the sales copy at the page had been described as the best sales message ever written. So being a cynical kind of know-all I went over there. It's not the best ever written, but it simply *reeks* of credibility, and most Internet sales messages are sadly lacking in that department. It's sure darned good. Why do I say that? Because I bought the product! And isn't that what determines how good or poor a sales message is? I'm putting together a new Website and tried a design and color scheme I had never used before. I thought it was great, because it was different, and the unfussy white background, black and white photos, and logo were eye catching. But the feed back I got from 3 trusted friends was - "Why black and white? - color is far better". Just shows how easy it is to forget the basic principles of writing a good sales message! Anyway, the book I bought? I printed it out at 10pm and sat up until 5am reading it. And still didn't finish it because I was so busy writing notes. Pages and pages of them. And I haven't done that for ages! I can say with a crystal clear conscience that this book told me more about Internet SELLING - REAL marketing, than any book I have ever read - Period! I predict a massive sales volume for this brand new book. It's going to be one of those we get sick to death of seeing written about. But it's a true winner in my eyes. If you're interested have a look for yourself at http://tncinfo.com/truth.htm In fact I advise this. Buy it and if you don't like it ask for a refund. http://tncinfo.com/truth.htm OK I'll let you get on with it and get out of your hair. Best wishes and ... Keep smilin'. Joe. PS, I've also brought you a couple of articles that have a very strong message. They're by 2 very successful people who know what they're talking about. Why else would I publish them? ------------------------- 2. Article ... "Email Marketing How To" By Jim Daniels ------------------------- Of all the ways to get website traffic and make money online, NOTHING TOPS EMAIL MARKETING. Here I'll cover the various forms of email marketing available and REVEAL WHAT WORKS and what doesn't. 1. Unsolicited bulk email marketing 2. Opt-in email list rental 3. Email newsletter classified and sponsorship advertising 4. Email newsletter solo mailings (TEXT and HTML) 5. Email newsletter network advertising 6. Opt-in "series" email marketing 1. Unsolicited bulk email marketing Let's jump right into that dangerous endeavor referred to as UCE (Unsolicited Commercial Email). Sure, you can get some website traffic using bulk email. But the 10% response rate some companies promise turns out to be more like .01%. You can tackle the rigors of unsolicited bulk email marketing yourself, but you'll need lots of ISP connections because they'll be canceled quickly! If you don't want the hassle, you can HIRE A COMPANY TO DO THE DIRTY WORK for you, but the fact still remains, unsolicited bulk email angers a huge percentage of recipients and your risks can be high. Your domain may end up being blocked by many ISPs and you may even face legal battles. In my opinion, unsolicited bulk email is NOT WORTH THE TROUBLE. Read on and you'll find there's no need at all for bulk email marketing. 2. Opt-in email list rental A much "cleaner" version of bulk email marketing is "opt-in email list rental." There are plenty of companies on the Web that will rent email addresses of people who have opted in to receive commercial email. Actually, most are not really renting the addresses, only the use of them; you never see them. Instead, they charge you a per-email-address fee for mailing your message to a list under their management. But does it work? As long as the recipients are not being paid to read the messages and they are genuinely interested in the offers they signed up to receive, THIS STRATEGY CAN BE PROFITABLE. The problem is that in most cases you'll pay from ten to twenty cents per address and mailing to a list large enough to get great results can be quite expensive. But if your budget can handle it, you can generate GREAT TARGETED TRAFFIC. I've tried a few list rentals myself, though not recently. The best was from PostmasterDirect.com which manages millions of addresses in a huge variety of categories. Two others offering this service include BulletMail.com and HTMail.com. 3. Email newsletter classified and sponsorship advertising Now let's jump to a more reasonably priced email marketing solution: Email newsletter classified and sponsorship advertising. In my opinion this one still gives the BEST BANG FOR THE BUCK, especially for small businesses with modest advertising budgets. Some people think I recommend ezine advertising because I have an ezine and I'm trying to sell my own ad space. On the contrary, I've been trying NOT to sell my ad space for the last few years. That's why my rates are fairly high! I can run my own offers or affiliate offers and make much more than I can selling the ad space. Other ezine editors are finding this true. While this has resulted in rising ezine ad costs over the last few years, one fact remains... ezine advertising is still one of the most effective ways to get TARGETED TRAFFIC -- CHEAP. Ezine advertising works best when you locate ezines that your target market actually looks forward to reading. And that's not difficult to do. Just visit an ezine directory and search for EZINES IN YOUR NICHE MARKET. Subscribe to a bunch of free ezines and read them. Look for larger circulation ezines with a good following. If you like the content in a particular ezine, then hundreds or thousands of others probably do, too. Place a classified ad. If your site and offer are up to snuff, YOU'LL MAKE A PROFIT nearly every time. If you can swing a top sponsorship ad, it works about five times better than a regular classified ad! Here are three great ezine directories in which you can locate lots of ezines that target your particular niche. Direct Email List Source Ezine Hub WebScout 4. Email newsletter solo mailings (TEXT and HTML) An even better way to utilize email newsletters is to purchase "email newsletter solo mailings." I've been able to locate both TEXT and HTML solo mailing offers that are really under priced. (Especially compared to list rental costs.) I've found HTML email to be especially effective, returning 4-5 times the cost of the ad in most cases. For best results, the list should be tightly targeted to your niche. Use the above directories to locate ezines that REACH YOUR BEST PROSPECTS. You'll find some that offer this type of advertising. 5. Email newsletter network advertising The next email marketing strategy that I've been using quite a bit lately is "email newsletter network advertising." In a nutshell, you pay email newsletter management sites to run top sponsorship ads across their network of newsletters. The traffic can be targeted to just about any niche and it's faster than finding each of the ezines yourself. Although this requires a larger initial investment than running ads in individual ezines, in the long run it is USUALLY CHEAPER and it REQUIRES MUCH LESS EFFORT. The best advertising resource I've found on the Web is an email newsletter network. It's one of the proven, super-resources I share only with my Make-A-Living-Online.com members! 6. Opt-in "series" email marketing Here's an email marketing strategy that very few Internet businesses use. And if they do, they tend to use it improperly. It's called "opt-in series email marketing." THIS IS A SECRET WEAPON many of the big name marketers prefer not to talk about much. It works like this... You offer an attractive and irresistible freebie at your site. In most cases this works best via a pop-up or pop-under. When your visitors claim their freebie, they are required to enter their name and email address. They are then subscribed to your series of personalized, scheduled email messages that you have pre-written. The best type of series is one that offers free valuable help and information about the subject they were interested in originally. A well-written email series will FORM RELATIONSHIPS WITH YOUR BEST PROSPECTS, something that holds more value than most online businesses realize. The best part of this strategy is that once you do the set-up work, everything is COMPLETELY AUTOMATED AND PERSONALIZED. There are a number of sites that offer follow-up email autoresponder services. I use my WebBusinessWizard.com service for my own follow ups and it has worked wonders for my business. You can also use a software solution such as MailLoop -- which is cheaper in the long run. No matter what solution you choose, when used properly, with a bit of originality and flare, this email marketing strategy can be ONE OF YOUR TOP SALES PRODUCERS. There you have it, six email marketing strategies and the results they yield. ~~~~~~~~~~~~~~~~~~~~~~~~ Jim Daniels is the owner of www.bizweb2000.com. Click here to read Jim's free web-based guide to "Making A Living Online". http://tncinfo.com/malo.htm It reveals how he makes six figures a year online working only part time. And how you can do the same. -------------------------------- 3. Article ... "Sell To Emotions - Not Logic" By Joe Robson http://adcopywriting.com -------------------------------- Far too many marketers attempt to sell their products and services with logic ... WRONG! If we used logic to purchase everything we wouldn't buy a fraction of the stuff we do. Who *really* needs a new car when our present one is only 1 year old? It's not logical. Why do we buy new clothes every week/month (or every day like my wife)? It's not logical. Why do we buy jewelry, yet only wear it once a year? Or a bigger house, when the one we live is in already big enough? It's not logical. We buy with our *emotions*. Then spend time afterwards justifying (defending) our purchase by trying to apply logic. So when writing copy, appeal to the *emotional* needs of your reader. It may be logical that she should have a new kitchen installed by you to replace her 6 years old, but fully functional one. So paint a word picture (with photos) of her, her family, her neighbors and friends sitting in her smack-up-to-date kitchen and being secretly admired by all. What's the best way to trigger her emotions? ... Conjure up a picture of how she will *feel* when she owns your product. The fashion designers of Italy don't sell their high priced designer clothes by appealing to logic! ~~~~~~~~~~~~~~~~~~~~~~~~~ Joe Robson is co-author of Make Your Words Sell with Ken Evoy http://words.sitesell.com/myws/ and owns The Newbie Club at http://newbieclub.com His universally respected Copywriting tutorials Website is at http://adcopywriting.com -------------------------------- 4. "Quality Resources I Use And Recommend" -------------------------------- Sales Horror Stories. Some terribly funny stories of real life disasters by sales people. http://www.salesautopsy.com Web Marketing Ezine by my friend John Payne is always filled to overflowing with substantial and useable marketing information. Click here to read his last newsletter, http://www.webmarketingezine.com/backissues/030108.shtml then scroll to the Adminstrivia section at the bottom to subscribe. Markus Allen's Marketing Tip Of The Day can be emailed to you - yep - every day. Short and to the point, covering all areas of online and offline marketing. Quality stuff. Subscribe here ... http://tncinfo.com/markus.htm --------- "Quality Freebies" 'Search Engine Primer' by Chuck McCullough has more valuable info than many $30 ebooks. But this costs nothing! Download here ... http://tncinfo.com/dl/seprimer.exe 'The Email Marketing Power Guide - 100% Spam Free Email Marketing Strategies That Work!" by John Vorwerk ,and it's one of my prize finds of 2002 Get it here. http://tncinfo.com/email.htm Netwriting Masters Course Want to sell more? Write better? mailto:wordstwms@sitesell.net --------------------------------- 5. Article .. "Energize Your Sales Copy To Increase Sales" By Bob Leduc --------------------------------- Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can apply to energize your sales copy -- and increase your sales volume. 1. REPLACE GENERALITIES WITH SPECIFICS Look for general statements in your web pages and sales letters. Replace them with specific statements. For example, a general statement like, "Our clients get more sales", is dull. Replace it with "Most new clients enjoy at least a 23 percent increase in sales within 60 days" to create excitement. This motivates prospects to sign up now so they can start enjoying that 23 percent sales increase. IMPORTANT: Make sure your specific statements are accurate and believable or your credibility will be challenged. TIP: If something sounds too good to be true your prospects will assume it's not true and they won't buy. Understate any specific claim that sounds exaggerated ...even if it is true. 2. SHORTEN PARAGRAPHS, SENTENCES AND WORDS Long paragraphs and sentences bore your prospects. It causes them to lose interest before getting to the end of your message. Short paragraphs and sentences are easier to read. They hold your prospect's interest. Divide long paragraphs into shorter paragraphs of 7 lines or less. Break up sentences longer than 18 words into 2 sentences. And look for long or uncommon words you can replace with commonly used words. For example, replace words like "originate" with "start" or "receive" with "get". 3. CONVERT PASSIVE WORDS AND PHRASES INTO ACTIVE ONES Your sales letter or web page must build the prospect's desire for your product or service then motivate them to place an order. It must also hold their interest and keep them emotionally involved through the entire process or you won't get the sale. Active, stimulating words and phrases keep your prospect involved and interested in reading your sales copy. Look for dull passive words and phrases you can eliminate or replace with active ones. For example, change a phrase like "...it's practical and inexpensive" to "...it's fast, easy and you'll save $99" 4. GET RID OF HUMOROUS REMARKS Humor can be effective in some media -- but not in written sales messages. It distracts your prospects by interrupting their mental focus on your message. This distraction can cause you to lose some sales. Get rid of any humorous remarks in your web pages and sales letters. SUGGESTION: Replace your humorous remarks with real life stories from customers describing how they benefited by using your product or service. Real life stories add human interest and draw prospects into your message. Humor distracts their attention away from your message. 5. INCLUDE A MOTIVATING "P.S." Most prospects glance at the beginning of your web page or sales letter then jump to the end before reading anything in between. Take advantage of this and put something at the end of your message to stimulate their interest. Create it as a "P.S." For example, use a "P.S." to emphasize your offer, highlight a deadline or to dramatize a significant benefit. All of these will pull the prospect into your message. Use these 5 proven copywriting tactics to energize your sales copy. Your web pages, sales letters and other promotional messages will immediately start producing more sales for you. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV --------------------------- How DO super-affiliates do it? The answer may surprise you. Visit http://adcopywriting.com/directory.htm for the web's best affiliate programs and the newest secret to affiliate success. It's worked wonders for me. ------- Make Your Words Sell by Joe Robson & Ken Evoy, is widely regarded as the Bible of Copywriting for the Web. See why someone described it as the Best Web Copywriting Book ever written. http://adcopywriting.com/myws.htm ------- Over 150 quality ebooks and software programs for a one-time payment of under $40 - and with resell rights? I've saved myself a fortune already at http://tncinfo.com/freesoftware A brilliant concept that's catching on fast! -------------------------------- 5. "The Last Word" -------------------------------- "Your audience will not remember what you say, but what they see in their minds. Tell stories." ............. Patricia Fripp --------------------------------- 6. "Your Subscription Details" --------------------------------- You can delete your subscription here ... http://www.adcopywriting.com/unsubscribe/ If this was forwarded by a friend, you can subscribe here http://www.adcopywriting.com/Newsletter_Subsc.htm I'd welcome your feed back on the content of this newsletter. Write to me at jr@adcopywriting.com PLEASE forward this Newsletter to friend - Thank You! Home
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