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Hi.
You know, I LOVE the Internet and I LOVE computers. But I HATE the
people who assume I know how they work.
I don't.
And I have no interest in ever finding out. Just tell me in plain
English which buttons to click and I'm a happy man. That's why The
Newbie Club™ was created!
So if you sometimes think you're the only one having trouble
understanding these Geeks, here's what once happened to me. The
trouble is it seems to happen to me every day. So hang on in there,
there's hope for you yet!
Some time ago, when I was a green Newbie, I decided to change my Web
Hosting company.
Big mistake. Will I *ever* learn?
My new Host came highly recommended. Their Website Copy was so easy to
understand, that even a lunkhead like me could follow it.
Signing up was simplicity itself, and they quickly informed
me that they would make the necessary request to have my
DNS transferred. (DNS? - don't ask)
Great.
Enter InterNic!
(now Verisign)
Remember them? The soul-less monster that refuses to make it easy to
do business with them?
Into my mailbox dropped a gibberishly written document.
No problem. It only took me 10 minutes to translate it and I finally
worked out that I had to approve the request to move my Domain to a
new Host.
Simplicity itself. The translation read .....
*If you agree with the request, as it has been
submitted
please enter Y or YES or if you disagree, please enter N or
NO (to the right of".........:" ) in item 0a*
Trouble was, there were TWO 0a's and I was told to 'only
enter once'.
So I guessed, and clicked 'Send'.
Mistake number 2!
Whoosh! Into my mailbox lands the identical form, written in
the same gibberish. No explanation of course!
It was from Otto Responder, with a sarcastic smirk on his face. I
wrote about him a while ago.
http://www.adcopywriting.com/article1.htm
I assumed I had guessed wrong, so this time I entered Y in the other
box.
Whoosh. Back came Otto again. Still smirking. Still no explanation.
But this time he asked me to *enter A(or ACK) or
N (or NAC) to the right of item Oa*
So I guessed again.
Whoosh. This time enter Smart Otto with the same request. I immediately
turned off the sound to silence his 'Now get out of THAT taunt".
And so on... And so on... And so on, ad nauseaum!
By this time I was rather upset. Actually, I was sobbing!
Knowing that you should never send an email in a distraught state, I
paced the floor for a few minutes and sat down again.
With trembling fingers I cleared away the clumps of hair from my
keyboard, and typed out an email....
Subject: 'Human Help Please.'
Whoosh. You've got it. There was Otto, sat in my in-tray
with that same sarcastic grin on his face.
*This is an automatic reply from Network
Solutions to
acknowledge that your message has been received.
Blah, blah, and more 'Techie' blah!*
2 days later I decided to telephone Otto at InterNic.
Over 3000 odd miles of sub-Atlantic fiber optic cables, my
cry for human help sped at the speed of light.
For 3 minutes I negotiated the voice mail box before being
connected to the correct department.
Then the 'phone went dead!
"Rather unfortunate" I thought. Or words to that effect.
Tried again.
Another 3000 miles of instantaneous data transfer. Isn't
modern technology wonderful? Another 3 minute War
Game. Then Otto's female friend informed me that the
queuing time was 84 minutes. 84 minutes??? Click.
24 hours later I nervously made another attempt.
Hands shaking, upper lip twitching, voice trembling and
hollow eyes misted over, I fumbled with the phone key pad.
I survived 3 minutes of psychological warfare before being
informed there was a 6 minute queue. Only 6 minutes! I was
elated.
Eventually a female robot greeted me. "Oh no, please. Not
again" I sobbed. Then the robot greeted me again! "Funny I
thought, an intelligent robot that talks back".
She was actually a human being. But as it turned out, she
had even less personality than Otto.
I told her my story.
No feedback, no empathy, no "I'm really sorry to hear that
Mr. Robson, come and cry on my shoulder, because this has
never happened to anyone else!".
"Your tracking number?"
Stupidly, I tried to break the ice with a smart quip ...
"I have 11 to choose from. Which one would you like?"
Silence.
"Your tracking number?"
Silence.
So I guessed.
Mistake number 4 was greeted with 20 seconds of silence.
"This request cannot be processed"
"Why not?"
"The incorrect Request Form has been
submitted"
"Now what"
"Submit the correct Request Form, and it
will be processed".
That was the moment when I finally decided to stand up for the rights
of every InterNic customer. (Did I say customer?)
You've got it. I groveled!
"Will you please check this *first* tracking number"? And I
blurted out Otto's first number.
Silence.
"Your request will be processed sometime
today".
No explanation, no apology. Just silence.
I was stunned and elated.
"Do I have your word that everything will be completed
today?"
"Your request will be processed sometime
today".
"Please excuse my persistence"
I groveled "but is that really definite?"
"Your
request will be processed sometime today".
I was so delighted, I actually *thanked* her!
Sure enough, that evening my new Host did me proud, and
everything was up and running. I had terrific stats,
unlimited autoresponders, secure server...all the bells 'n
whistles.
The only thing left to do was make a couple of entries to
have my email redirected .......
Mistake number 5!
But you don't really want to hear about that do you?
You know, life would be so much easier if only everyone else was as
perfect as me!
P.S. 8 days later, Otto contacted me again to say that my
request for human help was being attended to. Trouble is he forgot to
tell the 'humans' because they still haven't responded. They're
probably too busy drumming up testimonials for their terrific customer
service department.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Joe Robson owns The Newbie Club at http://newbieclub.com
and is the author of Make Your Words Sell with Ken Evoy at
http://words.sitesell.com/myws
His universally respected Web Copywriting
tutorial site is at http://adcopywriting.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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