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Article 14 |
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--------- "Following Up Your
Customers" By Joe Robson No, I'm not about to give a lecture on Marketing. But I have been in Direct Marketing for almost 30 years. So I know more than many people that the way to substantially improve your profits is with follow-up sales from your existing customers. Or as it's commonly called - Back End Sales. I recently paid over $100 for an item on the Internet. 8 weeks later I still hadn't received a follow up. Perhaps they were too busy dreaming up expensive ways to find more NEW customers. And this sorry state of affairs is much more widespread than some people realize - both on and off-line. But on the Internet there is ABSOLUTELY NO EXCUSE for not following up with your customers. Even if you haven't yet got a second item to sell, you should still keep in touch. HOW? With an AUTO RESPONDER. It's cheap. It's simple. It's magic. 1) Send a Thank you email. But make
sure you build in plenty of re-assurance. This reduces the risk of the
dreaded sickness called BUYERS REMORSE, which, if not treated in time,
will lead to the fatal disease known as.... 2) A week later, send another email asking if they enjoyed your product. This is the ideal way to obtain TESTIMONIALS, as well as improving your product and service. 3) Encourage feed-back by inviting questions and suggestions. You'll be surprised how helpful people can be. 4) DON'T make a nuisance of yourself by overdoing it. But keep in touch and let your customer know you really CARE. 5) A month later... well I think you get the drift. If you don't keep in touch with your customers, whether past present or future, you can guarantee one thing.... Someone else will. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Joe Robson owns The Newbie Club at http://newbieclub.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ BACK
TO TOP ©1998-2003 Joe Robson. All Rights Reserved
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